Africa's TMT sector is evolving rapidly. Coverage maps, licence conditions and customer behaviour no longer move at the same speed — and operators who still plan from last year's subscriber file will miss the market that is forming now.
Data-backed market intelligence is not a dashboard exercise. It is needs assessments, perception studies, network quality indicators and demand surveys that a board can defend. The firms that invest in that evidence today will set prices, products and coverage with more confidence than those who wait.
Griffiths & Felix works at that intersection: research, regulation and delivery. The competitive landscape of tomorrow will belong to operators who can measure what is actually happening on the ground.
