With a median age below 20, Africa's workforce is young, dynamic and digital-first. That is not a slogan for a conference. It is the demand curve, the talent pool and the product design brief.
Businesses that still write strategy for a 40-year-old urban professional will miss the household that is actually buying the bundle. Griffiths & Felix is a youth-oriented firm — 70% of the team, modal age 27 — because the work has to be done by people who recognise that market.
Design the research, the service and the rollout around youth, and growth shows up where others still see a gap.
