A survey that cannot explain who was left out is not research. It is a press line with a sample size attached.
Statistical sampling for market surveys is where many TMT studies quietly fail. The questionnaire is elegant; the frame is not. Rural households, informal settlements and the last mile disappear from the weights.
We design sampling for the decision, not for the launch photograph — including the coverage quality questions a fund or operator will be asked next year.
ResearchBotswana has quietly become one of the more connected countries in Southern Africa. Behind the headline numbers, though, is a story of uneven progress — a country where mobile connections outnumber people, but where the divide between Gaborone and the villages of the Kalahari still shapes who actually gets online.
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Sales and MarketingAfrica's TMT sector is evolving rapidly. Operators who invest in data-backed market intelligence today will define the competitive landscape of tomorrow.
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Sales and MarketingToo many businesses treat regulatory compliance as a burden. The firms that thrive are those that understand the regulatory environment well enough to shape it in their favour.
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